A well-crafted job description is often the first impression a prospective employee has of a company. One way some managers add authenticity and humanize to job descriptions is by including quotes. Integrating insights from current employees, team leaders, or even senior executives can attract more attention from job seekers and convey a sense of transparency and trust.
If you’re ready to enhance your recruitment efforts, share your staffing goals with the employment experts at Quality Placement Authority. Professionals are available to connect you with the talent you need.
Why Include Quotes in Job Descriptions?
Incorporating quotes into job descriptions can:
- Bring your workplace to life. Words from real employees give candidates a tangible sense of the workplace environment. Instead of vague claims about your culture, a quote from someone who experiences it every day makes it relatable and credible.
- Provide a genuine voice. Quotes from individuals familiar with the ins and outs of an organization are far more appealing than corporate jargon.
- Differentiate your company. Many job descriptions stick to a structure that has been used for years. Sticking to an old formula may be why your positions are getting past over. Including quotes adds a layer of creativity that helps your posting stand out.
- Build trust. Hearing directly from employees or leadership helps candidates feel like the company is open and values its people.
Of course, not every job description needs a quote, but there are several situations where it can elevate your posting.
For example, if your organization has a strong, unique culture, let employees speak to it. A quote from a team member about work-life balance, teamwork, or inclusivity may be just what a description needs to resonate with candidates who value those traits.
There are also times when it makes sense to emphasize growth opportunities or explain the unique role of the position. When hiring for roles with clear pathways for advancement, include quotes from employees who have moved through the organization in a similar way.
Who Should Provide a Quote?
The best quotes come from those who have direct experience with the role, the team, or the company as a whole. Current employees may provide their favorite part of the job, or if the position is part of a new initiative, a quote from the team lead can provide excitement for the role. Insights into the company’s mission, vision, and how the role contributes to long-term goals could come from someone in senior management.
When using quotes in job descriptions, keep them short and make them specific. Limit quotes to one or two sentences and use examples to make quotes more engaging. By giving a voice to employees and managers, you can showcase your company’s culture, opportunities, and unique qualities in a way that resonates with job seekers.
Have you ever tried using quotes in job descriptions? In a crowded marketplace, know that the professionals at Quality Placement Authority, a full-service staffing and recruiting firm with nationwide service capabilities, can introduce you to effective recruitment practices and connect you with high-quality hires.
